What Is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses connect with their customers through email and SMS marketing. It also offers a built-in Customer Data Platform (CDP) to unify customer data, enabling personalized and scalable engagement.

Key Features of Klaviyo

• Unified Customer Profiles: Klaviyo collects every click, purchase, and interaction, turning fragmented data into comprehensive, lifetime customer profiles. This provides a single source of truth for marketing and customer service teams. (klaviyo.com)

• Advanced Segmentation: Create detailed customer segments based on behavior, purchase history, and engagement metrics. This allows for targeted communication and personalized offers. (demographic.me)

• Automation Capabilities: Set up automated workflows that trigger messages based on customer actions, such as abandoned cart reminders or post-purchase follow-ups. (demographic.me)

• Integrated Email and SMS Marketing: Manage both email and SMS campaigns from a single platform, ensuring consistent messaging across channels. (emailtooltester.com)

• Real-Time Analytics and Reporting: Monitor campaign performance, customer behavior, and revenue generation with detailed analytics and reporting tools. (demographic.me)

Pricing Plans

Klaviyo offers flexible pricing based on the number of active profiles and SMS/MMS credits:

• Free Plan: For businesses with up to 250 active profiles, includes 500 monthly emails and 150 SMS/MMS credits.

• Email Plan: Starting at $20 per month, includes 5,000 emails per month and 150 SMS/MMS credits.

• Email + SMS Plan: Starting at $35 per month, includes 5,000 emails per month and 150 SMS/MMS credits. (top5-crm.com)

Relevance for Back Office Operations

Integrating Klaviyo into your back office can streamline customer engagement and data management:

• Centralized Data Management: Unify customer data from multiple channels into one accessible platform, providing a comprehensive view of each customer. (trysendly.com)

• Enhanced Personalization: Use detailed customer profiles to deliver personalized messaging that resonates with your audience, improving customer satisfaction and loyalty. (wholedesignstudios.com)

• Improved Efficiency: Automate workflows to engage customers at the right time with the right message, reducing manual effort and increasing operational efficiency. (demographic.me)

By leveraging Klaviyo's features, your back office can enhance customer relationships, optimize marketing efforts, and drive business growth.