What Asana is (in plain English)

• Asana is a single place where teams plan work, track progress, and hit goals. Think of it as your team’s shared to‑do list, project board, and dashboard—all connected to the outcomes the business cares about. Its unique Work Graph data model links tasks, projects, owners, and goals so everyone sees how daily work ladders up to strategy. (asana.com)

• The platform now blends humans and AI: Asana AI can summarize, spot risks, suggest next steps, and even take action with “AI Teammates” that operate transparently inside your workflows. (investors.asana.com)

Why it matters for a modern Back Office

• Back offices thrive on clarity, repeatability, and control. Asana gives you one system of record to standardize intake, approvals, and handoffs across Finance, HR, Legal, IT, and Operations—so requests don’t vanish in email threads and every step is auditable. (asana.com)

• Because work, owners, and goals are connected, leaders get clean, real‑time visibility into progress and blockers—no spreadsheet wrangling. That alignment is built into Asana’s Goals feature. (asana.com)

• It’s also enterprise‑ready: SSO/SAML, SCIM, audit logs, DLP/eDiscovery integrations, and admin controls help you scale governance without slowing work down. (asana.com)

What you can do with it (core capabilities)

• Plan and prioritize: Map initiatives to company objectives, break them into projects and tasks, assign owners and due dates, and track status automatically. (asana.com)

• Standardize processes: Turn your best ways of working into reusable workflows and templates (intake forms, approval steps, automations, and AI suggestions). (asana.com)

• Automate the busywork: Let rules and AI Teammates triage requests, route work, draft updates, and nudge assignees—always with built‑in transparency and checkpoints. (investors.asana.com)

• Report in real time: Roll up portfolios and dashboards to see progress, risks, and workload across teams—ideal for monthly closes, audit prep, and OKR tracking. (asana.com)

• Connect your stack: Asana plugs into the tools you already use—Microsoft 365/Teams, Google Workspace/Drive, Salesforce, Jira, Slack, ServiceNow, Tableau, Power BI, and many more—so data flows without copy‑paste. (Hundreds of integrations are available.) (asana.com)

How Asana keeps things connected and secure

• Work Graph advantage: Asana’s Work Graph links the “who, what, why, and when” for every piece of work, giving AI and humans the context they need to move faster without losing accountability. (asana.com)

• Enterprise‑grade security: Built‑in SAML/SSO, SCIM provisioning, audit logs, admin app controls, SIEM integrations (e.g., Splunk), and a security‑by‑design approach. SOC 2 and ISO 27001 reports are available via Asana’s Trust Center. (asana.com)

• Scale and reliability: Designed to support very large deployments with strong uptime commitments and governance features for regulated teams. (asana.com)

Back Office use cases that land well

• Finance Ops

• Close management: task checklists, owner SLAs, and automated handoffs across Accounting, FP&A, and RevOps.

• Procurement: standardized intake, triage, vendor onboarding, and approval workflows with audit‑friendly trails. (asana.com)

• HR and People Ops

• Employee onboarding: 30‑60‑90 plans, cohort tracking, and integrations with email, calendar, and video to ramp new hires faster. Templates included. (asana.com)

• Recurring processes: performance cycles, policy updates, and training—templatized and automated. (asana.com)

• IT and Service Ops

• Request intake, routing, and status updates across tools like Slack/Teams, Jira, and ServiceNow—plus SCIM and audit logs for governance. (asana.com)

• Legal and Compliance

• Matter and policy workflows with approvals, plus integrations to compliance platforms to keep evidence collection organized. (asana.com)

• Marketing and Creative Ops

• Campaign calendars, asset reviews, and production workflows—connected to business goals so creative work ties to outcomes. (asana.com)

Proof it’s built for the enterprise

• Recognized by analysts: Asana is a Leader in The Forrester Wave: Collaborative Work Management Tools, Q2 2025, with top marks for strategy and innovation. (asana.com)

• Adopted at scale: More than 85% of Fortune 100 companies use Asana, and customers report faster processes and more on‑time delivery. (asana.com)

• Loved by users: Featured in G2’s 2025 Best Project Management Software lists, reflecting strong customer reviews. (g2.com)

• AI that works with you: Publicly announced “AI Teammates” show how Asana is making human + AI collaboration practical inside real workflows. (axios.com)

Bottom line for building a solid Back Office

• If you want a Back Office that is predictable, compliant, and fast, Asana gives you the structure to standardize how work moves, the visibility to steer it, and the AI + integrations to remove friction. In other words: less chasing, more closing; fewer one‑offs, more repeatable outcomes. (asana.com)

Quick recap (why teams pick Asana)

• One place to run cross‑functional work (with goals at the center).

• Hundreds of integrations to keep your tool stack connected.

• Enterprise security and controls that scale with you.

• Analyst‑validated leadership and broad enterprise adoption.

• AI that adds leverage without sacrificing transparency or accountability. (asana.com)