What is Kit (formerly ConvertKit)?

• Kit is an email-first platform built for creators—writers, coaches, podcasters, artists, indie businesses—who want to grow an audience, stay in touch consistently, and earn from their work without duct‑taping lots of tools.

• It’s the evolution of ConvertKit, rebranded to Kit to reflect a broader “creator operating system” with email at the core and add‑on apps around it. The rebrand went live in October 2024 and continues to shape new features. (businesswire.com)

Why Kit belongs in a solid Back Office

• Centralizes your audience and comms so subscriber data, emails, segments, and sales live in one place you control (not on an algorithm’s whim).

• Standardizes repeatable workflows with visual automations, sequences, and rules, reducing manual tasks and errors across your team.

• Bakes in revenue ops (digital products, paid newsletters, sponsorships, paid recommendations), so marketing and monetization data line up for easier reporting and payout reconciliation.

• Scales with your operation through an app store and integrations that extend Kit as your processes mature. (kit.com)

Core things you can do in Kit

• Grow your list (fast)

• Unlimited landing pages and forms, plus a profile mini‑site to showcase your newsletter and offers.

• Recommendations and the Creator Network help you and other creators cross‑promote. You can recommend up to 100 creators, show up to five, and even run Paid Recommendations to earn per subscriber you refer. (kit.com)

• Send better email with less effort

• Unlimited broadcasts, a clean editor, A/B testing, conditional content, and a visual automation builder.

• The free plan includes 1 basic visual automation and 1 email sequence; paid plans unlock unlimited automations and sequences. (help.kit.com)

• Automate your back‑office routines

• Tag and segment by behavior, trigger sequences on sign‑ups or purchases, and use RSS campaigns and polls on paid plans to collect feedback without extra tools. (kit.com)

• Earn directly from your audience

• Sell digital products and subscriptions with simple checkout pages and automated delivery. Fees are a transparent 3.5% + $0.30 per transaction, with support for multiple currencies and weekly payouts (first payout 7–14 days, then Fridays).

• Add Tip Jar for quick contributions (same low fee), and boost average order value with checkout upsells and discount codes.

• Run a paid newsletter for recurring income, join the Sponsor Network to sell newsletter ads (typical platform commission 20% exclusive; +3.5% processing), and enable Paid Recommendations (Kit facilitates and takes a service + transaction fee). (help.kit.com)

• Extend and integrate

• Tap the Kit App Store and native integrations (e.g., Shopify, Thinkific, Leadpages, Zapier) to sync buyers, trigger automations, and pull richer context into your emails. Zapier and many apps require a paid plan. (help.kit.com)

• See what’s working

• Built‑in analytics on growth, opens, and clicks for all plans; deliverability reporting, subscriber engagement scoring, and insights dashboards on Creator Pro for deeper operational visibility. (kit.com)

How Kit supports a professional Back Office

• Cleaner data, fewer silos: Tags, segments, purchase history, and referral sources live together, making it easier to attribute results and decide what to do next.

• Reliable cashflow processes: Commerce payouts batch weekly; sponsorships and paid recommendations centralize earnings from newsletter inventory—helpful for forecasting and bookkeeping. (help.kit.com)

• Process over heroics: Automations replace one‑off blasts, reduce copy‑paste errors, and give you a repeatable way to welcome, nurture, launch, and onboard.

• Governance and scale: Role‑based access on paid plans, free migrations, and priority support on Pro help you grow without chaos. (kit.com)

Plans and pricing at a glance (United States, as of September 25, 2025)

• Newsletter Plan (Free)

• Up to 10,000 subscribers with unlimited forms, landing pages, and broadcasts; 1 basic visual automation + 1 sequence; sell products and paid newsletters; Recommendations enabled.

• Note: there is a Kit‑managed Recommendation slot on this plan, and any paid‑rec earnings from that slot go to Kit. (help.kit.com)

• Creator Plan (Paid)

• Starts at about $33/month billed yearly for up to 1,000 subscribers; unlocks unlimited automations/sequences, Apps, Paid + Smart Recommendations, polls, RSS campaigns, removal of Kit branding, and 24/7 chat support. Monthly billing is available and will differ. (kit.com)

• Creator Pro (Paid)

• Starts at about $66/month billed yearly for up to 1,000 subscribers; adds advanced testing, deliverability reporting, edit‑after‑send links, engagement scoring, referral system, Facebook custom audiences, and priority support. (kit.com)

• Helpful extras

• 14‑day free trial, free migrations, and a 30‑day money‑back guarantee on paid plans. For exact pricing at your list size, use the on‑site calculator. (kit.com)

What makes Kit feel “built for creators”

• Simple, friendly UI that helps you ship consistently without a marketing ops degree.

• Monetization baked in, not bolted on—so you can test offers, subscriptions, sponsorships, and referrals without spinning up a separate stack.

• Grows with you via integrations and apps, so your back office stays tidy as you add products, partners, and processes. (help.kit.com)

A quick back‑office rollout checklist

• Define your tags and segments up front so data stays clean from day one.

• Publish a lightweight landing page and a lead magnet; connect your custom domain later.

• Set a welcome sequence + one visual automation to capture, tag, and nurture automatically.

• List one simple product or a paid newsletter to validate demand early.

• Turn on Recommendations (and later, Paid Recommendations) to widen your funnel.

• Connect your key apps (shop, course, forms) so purchases and signups trigger the right flows.

Bottom line

• Kit gives creators a practical, scalable back office for audience, email, and revenue—without the chaos. If you want a calm, dependable system that grows with you, Kit is a strong, creator‑friendly choice. (kit.com)