What Eventbrite is (in plain English)

• Eventbrite is a do-it-yourself ticketing and event marketplace where anyone can set up an event, sell tickets, and get discovered by people nearby or online. It combines creation, checkout, and discovery in one place so you can move from idea to live event fast. (eventbrite.com)

• The platform isn’t just a checkout button. It’s a large discovery engine with personalized recommendations and a reimagined attendee app that helps people find and plan things to do, which means more organic reach for your events. (investor.eventbrite.com)

Why back-office teams like it

• You get predictable pricing with no fees on free events, and transparent ticketing plus payment processing fees on paid tickets. Organizers can choose whether to absorb fees or pass them to buyers. That makes budgeting and margin planning straightforward. (eventbrite.com)

• Cash flow is easier: there are pre‑event payouts and even Instant Payouts (in eligible cases) so you can cover vendor deposits and production costs without waiting until after your event. (eventbrite.com)

• Compliance is handled: payments run on a PCI‑DSS Level 1 compliant stack, and Eventbrite maintains SOC reports for added assurance—useful for audits and procurement reviews. (eventbrite.com)

• Support scales with you: help center, email, and 24/7 chat for paid events, plus dedicated advising and priority phone support for larger or more complex programs. (eventbrite.com)

Core tools for organizers (everything you need to run events)

• Build customizable event pages and registration forms with flexible ticket types (free, paid, timed entry, and more). It’s quick to set up and easy to manage. (eventbrite.com)

• Offer reserved seating and timed entry to control capacity, improve guest flow, and match the experience to your venue. (eventbrite.com)

• Keep buyers on your site with embedded checkout, reducing drop‑offs and keeping your brand front and center. (eventbrite.com)

• Run smooth entry with the Eventbrite Organizer app: scan QR codes, check in manually if needed, work offline, sync across multiple devices, and see real‑time data at the door. (eventbrite.com)

• Sell more on site with Tap to Pay and on‑the‑day ticket or merch sales right inside the Organizer app—no extra hardware required. (eventbrite.com)

Marketing and reach (so people actually find your event)

• Tap into a huge events marketplace where millions search for things to do; Eventbrite’s discovery and personalization drive meaningful incremental ticket sales. (eventbrite.com)

• Amplify visibility with Eventbrite Ads and the Boost marketing toolkit for social ads, branded emails, and performance tracking—all from your dashboard. (eventbrite.com)

• Meet audiences where they are: sell on TikTok and post to Instagram and LinkedIn directly from Eventbrite, turning social engagement into ticket sales. (investor.eventbrite.com)

• Grow your list with built‑in email tools (and optional Pro plans for higher send limits) plus automated reminders and notifications to bring people back. (eventbrite.com)

Data, reporting, and integrations (your ops “nervous system”)

• Track performance with real‑time analytics on sales, channels, and check‑ins, then make decisions quickly without jumping between tools. (eventbrite.com)

• Connect your stack with the Eventbrite App Marketplace and integrations for tools like Mailchimp, HubSpot, SurveyMonkey, YouTube, Zoom, and more—no heavy lift needed. (eventbrite.com)

• For custom workflows, Eventbrite maintains an open API and partner framework so you can extend, embed, or sync data into your systems as needed. (eventbrite.com)

Payments and payouts (clean money-in, without headaches)

• Accept secure online payments with a fast checkout, minimized friction, and options to get payouts before your event. Attendees get a simple, mobile‑friendly flow. (eventbrite.com)

• Use Instant Payouts (where eligible) for near‑real‑time access to sales revenue, or stick with scheduled payouts at no extra cost. (eventbrite.com)

• Manage refunds and on‑site transactions from the same place, so finance and front‑of‑house stay aligned. (eventbrite.com)

Pricing at a glance (US example)

• Free events are free to run on Eventbrite. For paid tickets, there’s a clear service fee per ticket plus a payment processing fee per order; you can choose who pays them. This keeps forecasting simple and avoids surprise costs. (eventbrite.com)

How Eventbrite strengthens a solid back office

• It reduces tool sprawl by consolidating ticketing, payments, marketing, and on‑site ops into one auditable platform—less swivel‑chair work across systems. (eventbrite.com)

• Finance teams get faster access to funds, compliance coverage, and consistent fee structures; ops teams get repeatable checklists and real‑time visibility on sales and arrivals. (eventbrite.com)

• Marketing and CRM teams can automate data syncs and campaigns, while leadership can rely on one source of truth for event performance across channels. (eventbrite.com)

When to choose Eventbrite

• Pick Eventbrite if you want quick setup, baked‑in discovery, and enterprise‑grade payments/compliance without building a custom stack from scratch. It works well for pop‑ups, classes, conferences, venues, tours, and festivals—and it scales with dedicated support when you need it. (eventbrite.com)

Quick back‑office setup checklist

• Set your payout method and enable Instant Payouts if you’re eligible, so cash is available when expenses hit. (eventbrite.com)

• Configure ticket types (including timed entry or reserved seating) to match capacity and crowd flow. (eventbrite.com)

• Connect key integrations (email, CRM, video, analytics) via the App Marketplace to keep data flowing automatically. (eventbrite.com)

• Train your door team on the Organizer app for scanning, offline mode, and on‑site sales, then monitor check‑ins in real time. (eventbrite.com)

In short: Eventbrite keeps the front‑of‑house delightful and the back‑office disciplined. You get reach, revenue control, and reliable operations without cobbling together five different tools. That’s exactly what a strong back office needs. (eventbrite.com)