What Fathom Analytics is (in plain English)

Fathom Analytics is a privacy‑first, simple website analytics tool that gives you the essentials without tracking people. It uses cookieless measurement, anonymizes IP addresses, and is built to be fully compliant with GDPR, CCPA, PECR, and ePrivacy—so you can skip annoying cookie banners for analytics. (usefathom.com)

• Lightweight script (<2 KB), so it won’t slow your site down. (usefathom.com)

• EU Isolation by default: EU visitors are processed inside the EU and their IP addresses never reach US servers. (usefathom.com)

• Starts at $15/month after a 7‑day free trial. (usefathom.com)

What you get out of the box

• Real‑time dashboard with the core metrics you actually use (visitors, views, time on site, bounce, top pages, referrers). (usefathom.com)

• Event tracking for goals and ecommerce (including revenue and currencies). Set it once and watch conversions in real time. (usefathom.com)

• Campaign tracking with UTMs for ads, newsletters, and social. There’s even a built‑in UTM helper and clear attribution to events. (usefathom.com)

• Bot and crawler filtering to keep reports clean and decisions accurate. (usefathom.com)

• Keep your data forever with unlimited exports and email reports for easy sharing. (usefathom.com)

• Up to 50 sites included on all plans, plus an API for automation. (usefathom.com)

• Reliable, scalable infrastructure with multi‑region processing and EU/US routing designed for uptime and speed. (usefathom.com)

Why this matters to a solid Back Office

• Compliance without friction: Because it’s cookieless and GDPR/CCPA‑compliant, you eliminate consent pop‑ups for analytics and reduce legal review cycles and policy maintenance. EU Isolation also answers data residency concerns for EU data subjects. (usefathom.com)

• Cleaner KPIs: Bot filtering and a lightweight script mean fewer skewed numbers and faster pages—better for reliable reporting and SEO. (usefathom.com)

• Data you truly own: Clear stance on 100% data ownership, no selling or sharing, and easy exporting—handy for audits, BI pipelines, and record‑keeping. (usefathom.com)

• Lower operational overhead: No cookie banner manager for analytics, less stakeholder wrangling on consent text, and simpler data maps/DPAs thanks to minimal data collection and anonymized IPs. (usefathom.com)

• Governance that scales: Forever retention with consistent schemas keeps finance, marketing, and ops working from the same trustworthy history. (usefathom.com)

How it works (quick tour)

• Drop in one line of code on any site or framework and stats start flowing in real time. (usefathom.com)

• EU traffic processed in the EU by default; non‑EU traffic goes to US infrastructure, all while keeping personal data out of reports. Extreme EU Isolation is available if you need everything routed through the EU. (usefathom.com)

• Define events (sign‑ups, purchases, button clicks), tag campaigns with UTMs, and share scheduled email reports with your team. (usefathom.com)

Pricing at a glance

• Free 7‑day trial, then plans start at $15/month (annual plans offer two months free). Pricing scales by pageviews and includes up to 50 sites. (usefathom.com)

Where Fathom fits in your stack

• Marketing: See which campaigns and newsletters actually convert, not just drive clicks. (usefathom.com)

• Product/Support: Track key events to spot drop‑offs or friction quickly, with real‑time visibility. (usefathom.com)

• Ops/Finance/Compliance: Dependable retention, exportable data, and privacy assurances that simplify audits and risk reviews. (usefathom.com)

Bottom line

If you want useful analytics without the privacy headaches, Fathom gives you simple, fast, and compliant tracking that your Back Office can stand behind—and your visitors won’t even notice. (usefathom.com)

Quick setup checklist

• Add the single‑line script to your site. (usefathom.com)

• Turn your key actions into events (sign‑ups, trials, purchases). (usefathom.com)

• Tag all campaigns with UTMs for clean attribution. (usefathom.com)

• Share weekly/monthly email reports with stakeholders. (usefathom.com)

• If needed, enable Extreme EU Isolation for all traffic. (usefathom.com)