FirstPromoter, in plain words

FirstPromoter is an affiliate, referral, and influencer platform built for subscription businesses. It helps you launch programs fast, track every referral and payout with confidence, and scale without duct‑tape workflows. It’s designed for recurring revenue, so commissions adjust automatically when subscriptions upgrade, cancel, refund, or renew. (firstpromoter.com)

Why this matters to your Back Office

A solid Back Office thrives on clean data, predictable processes, and easy compliance. FirstPromoter centralizes affiliate operations so Finance, RevOps, and Support aren’t chasing spreadsheets or reconciling one‑off deals. You get clear tracking, automated calculations, and standardized payouts that reduce manual work and error risk. (firstpromoter.com)

What you can run end‑to‑end

• Launch affiliate and referral campaigns with step‑by‑step setup and branded portals your partners actually enjoy using. No developer needed for standard setups. (firstpromoter.com)

• Track personalized links and coupon codes (including creating and assigning Stripe coupons) so both content and coupon‑driven campaigns are covered. Setup can take minutes. (firstpromoter.com)

• Automate commissions that follow the subscription lifecycle (recurring or first‑charge‑only), with automatic adjustments for upgrades, refunds, and charge failures. (firstpromoter.com)

• Pay affiliates in bulk quickly or offload the whole process with managed auto‑payouts. One invoice in, hundreds of payouts out. (firstpromoter.com)

Integrations that keep data in sync

• Billing providers: Stripe, Paddle, Recurly, Braintree, and Chargebee are supported directly; other providers can connect via API. This is the backbone for accurate, event‑based commissions. (firstpromoter.com)

• Workflow tools: Webhooks plus Zapier/Make/Albato let you push affiliate events into your CRM, data warehouse, or support stack. (firstpromoter.com)

Payouts, taxes, and compliance

• Fast mass payouts via PayPal and Wise, plus a managed auto‑payout service if you want FirstPromoter to handle disbursements for you. (firstpromoter.com)

• Tax readiness for U.S. teams: Collect W‑9/W‑8BEN forms in the affiliate portal; if you use PayPal for payouts, PayPal handles W‑9/W‑8BEN/1099 collection automatically. (help.firstpromoter.com)

• Fraud protection includes self‑referral and ad‑traffic detection, plus payouts only after your billing provider confirms a real transaction. (firstpromoter.com)

Reporting you can trust

• 18 key data points across campaigns, promoters, sources, and landing pages give Finance and Growth the same source of truth. Export to CSV/JSON for audits or deeper analysis. (firstpromoter.com)

• Real‑time dashboards for you and a customizable affiliate portal (colors, CSS/JS, custom signup fields, custom domain, and even an embeddable dashboard). (firstpromoter.com)

Configuration highlights for a tidy Back Office

• Multi‑currency support with daily exchange rates and optional conversion fees keeps FX handling consistent. (firstpromoter.com)

• Tiered and individual rewards let you run performance bonuses or VIP terms without side spreadsheets. (firstpromoter.com)

• Chargebacks and refunds auto‑tracked so overpayments don’t slip through. (firstpromoter.com)

Pricing at a glance (as of November 15, 2025; pricing can change)

• Starter: $49/month, designed for early programs with capped affiliate revenue and limits on affiliates/campaigns.

• Business: $99/month, unlocks unlimited affiliates and campaigns, plus your own portal domain.

• Enterprise: starting at $149/month, adds advanced customization (CSS/JS), non‑monetary rewards, and managed auto‑payouts options.

Plans scale by monthly affiliate‑driven revenue and include a 14‑day free trial. (firstpromoter.com)

Where FirstPromoter fits best

• SaaS and any subscription model needing recurring commissions that reflect real billing events.

• Teams consolidating tools who want tracking, payouts, email touchpoints, and reporting in one place.

• Ops‑minded orgs that care about compliance (W‑9/W‑8BEN), audit‑friendly exports, and clear roles/permissions. (firstpromoter.com)

Quick pros and considerations

• Pros

• Purpose‑built for subscriptions with strong Stripe/Paddle/Recurly/Chargebee/Braintree support. (firstpromoter.com)

• Fast, compliant payouts and built‑in fraud checks reduce manual oversight. (firstpromoter.com)

• Deep customization of the affiliate portal and flexible reward logic. (firstpromoter.com)

• Considerations

• For billing systems outside the main integrations, engineering will need to use the API to post events. (docs.firstpromoter.com)

Bottom line

If you want a single, reliable system to run affiliates for a recurring‑revenue business, FirstPromoter gives you the tracking accuracy, payout automation, and Back Office‑friendly controls to scale without operational sprawl. It keeps Marketing, RevOps, and Finance aligned while saving hours every month. (firstpromoter.com)