What Gumroad is (in human terms)

Gumroad is a simple way for creators and small teams to sell digital things directly to their audience. Think ebooks, courses, memberships, software, videos, templates, and more. You get a clean storefront, a fast checkout, and built‑in tools to market, get paid, and keep customers engaged — without spinning up a full ecommerce stack. (gumroad.com)

Why it matters for a solid Back Office

• Less tax busywork: Gumroad acts as a Merchant of Record, which means it automatically collects and remits indirect taxes (like US sales tax, EU/UK VAT, GST) for eligible transactions. As of January 1, 2025, this is handled globally, so you don’t wrestle with registrations or rate tables. (gumroad.com)

• Predictable costs: No monthly platform fee. You pay a per‑sale fee, so your software spend tracks your revenue. That’s cleaner for budgeting and forecasting. (gumroad.com)

• Clean money movement: Weekly payouts with a standard 7‑day hold keep cash flow tidy; US creators can trigger instant payouts for a small fee when timing matters. Exportable payout CSVs make reconciliation easier. (gumroad.com)

• Paper trail built in: Customers generate their own invoices and even request VAT refunds when eligible — fewer one‑off admin requests to your team. (gumroad.com)

• Year‑end support: US creators may receive 1099‑K/1099‑MISC where applicable, aligning with your tax prep workflow. (gumroad.com)

What you can sell (and how it’s packaged)

• Digital downloads with optional versions (good, better, best) and bundles that combine multiple products into one offer. (gumroad.com)

• Memberships/subscriptions with tiers, free trials, and proration when customers upgrade or downgrade. (gumroad.com)

• Software with built‑in license keys (and multi‑seat options for memberships). (gumroad.com)

• Video you can sell to stream or rent; installment plans for higher‑ticket items. (gumroadhelp.gumroad.com)

How selling works for you

• Storefront and checkout: Launch a branded profile fast, or point a custom domain to your Gumroad pages. Embed checkout on an existing site if you prefer. (gumroad.com)

• Flexible pricing: Fixed price, pay‑what‑you‑want, coupons/discount codes, and purchasing‑power parity (PPP) logic that can automatically apply the best discount. (gumroad.com)

• Payments your buyers expect: Cards, Apple/Google Pay, and optional PayPal at checkout via PayPal Connect. (gumroad.com)

• Affiliates and collaborators: Invite affiliates with custom commission rates, opt in/out of Gumroad’s broader affiliate program, and set automatic splits for collaborators. Great for revenue sharing without spreadsheets. (gumroad.com)

Pricing and fees (plain English)

• Direct sales to your audience: 10% + $0.50 per transaction to Gumroad. Standard card processing fees may also apply for these sales. No monthly fee. (gumroad.com)

• Sales via Gumroad Discover (their marketplace): 30% per transaction, which already includes processing costs. Useful when Gumroad brings you the customer. (gumroad.com)

• Refund note: Platform/processing fees aren’t returned on refunds — build that into your margin.