What Hotjar is (in plain English)

Hotjar is an easy, visual way to understand how people actually use your website or app. Think heatmaps that show where users click and scroll, session replays you can watch like a DVR, funnels to spot drop‑offs, and quick surveys that summarize feedback for you with AI. Since July 1, 2025, Hotjar has formally merged into the Contentsquare group, with a path toward one unified, all‑in‑one experience intelligence platform. (help.hotjar.com)

Why teams use it

• See the “why” behind the numbers so you can fix issues and boost conversions faster. (help.hotjar.com)

• Work across marketing, product, CX, and engineering with shared evidence from the same sessions, pages, and surveys. (hotjar.com)

• Set up fast with a lightweight script or via Google Tag Manager/WordPress, and start capturing insights in minutes. (hotjar.com)

Core features at a glance

• Heatmaps (click, move, scroll, engagement, rage‑clicks)

• Session Replays

• Funnels

• Surveys (with AI)

• User Tests (unmoderated)

• Connect feedback to behavior

Visualize attention and friction on any page and compare behavior by device or journey. On the Contentsquare platform you also get extras like Attention Maps. (help.hotjar.com)
Watch real user sessions to see misclicks, u‑turns, and errors in context—great for QA and prioritizing fixes. (hotjar.com)
Map multi‑step journeys, pinpoint drop‑offs, jump straight to the exact replays behind each step, and get AI help (Sense Chat) to answer questions like “Where are my users dropping off?”. (help.hotjar.com)
Create surveys with AI, auto‑tag open‑text responses, run sentiment analysis, and generate one‑click summaries with quotes and recommended next steps. Feedback widgets were consolidated into Surveys to unlock these AI analytics. (help.hotjar.com)
Run task‑based tests on live sites or prototypes, recruit participants, and analyze success rates, time on task, and recordings—no moderator required. (help.hotjar.com)
Link survey responses to the user’s session replay to see what happened right before they answered. (help.hotjar.com)

Setup and integrations you’ll actually use

• Plug into your stack: Slack/Microsoft Teams alerts, HubSpot contact timelines, Segment, Optimizely/AB Tasty, Jira, and thousands more via Zapier and API/webhooks. Keep everyone aligned with live user evidence. (hotjar.com)

• Fast install: add the tracking code directly or through tag managers/CMS plugins; you can start with heatmaps and recordings, then layer on surveys and tests. (hotjar.com)

Privacy, security, and compliance

• Built to support GDPR and CCPA compliance, with tools like on‑page suppression, consent handling, user lookup/deletion, and IP masking by default. Hotjar also reports ISO 27001/27701/27017/27018 certifications. (help.hotjar.com)

How this helps build a stronger Back Office

• Single source of customer truth: centralize behavior (replays/heatmaps), feedback (surveys), and outcomes (funnels) so ops, product, and support all work from the same evidence. Fewer debates, faster decisions. (help.hotjar.com)

• Operational prioritization: quantify issues (drop‑off rate, rage‑click hotspots), attach the exact replay to a Jira ticket, and route alerts to Slack/Teams. Fix the highest‑impact problems first. (hotjar.com)

• Voice of Customer at scale: AI summaries turn thousands of open‑text comments into clear findings and next steps, which makes weekly reporting and exec updates quick and credible. (help.hotjar.com)

• Compliance workflows: user lookup/deletion and data controls reduce manual burden on legal/IT while keeping your data handling defensible and documented. (help.hotjar.com)

The Contentsquare + Heap context (what’s changed lately)

• Contentsquare acquired Hotjar in 2021 and completed the Heap acquisition in December 2023, bringing behavior analytics, experience analytics, and product analytics under one roof. On July 1, 2025 Hotjar was legally merged into the Contentsquare group, with migrations to the new all‑in‑one platform beginning in 2025. Expect benefits like account‑level plans, 5x more sessions on the free plan, and usage‑based pricing designed to remove sampling. (businesswire.com)

When Hotjar is a great fit

• You want fast, visual insights without a steep learning curve.

• You need to connect qualitative “why” with quantitative “what” to drive conversion and UX improvements.

• Your Back Office benefits when teams can share real user evidence and close the loop from issue to fix to outcome. (help.hotjar.com)

In short: Hotjar (now within Contentsquare) gives your teams a shared, privacy‑aware toolkit to watch, measure, and learn from real user behavior—so your Back Office can prioritize better, move faster, and improve the customer experience with confidence. (contentsquare.com)