What is Midjourney (in plain words)

• Midjourney is an AI creative assistant that turns everyday language into images—and now short videos—so you can move from idea to visual in minutes. You can use it in Discord or on the Midjourney website, whichever is more convenient for your team. (docs.midjourney.com)

What you can make (and how it helps a Back Office)

• On‑brand visuals fast: Create clean illustrations, icons, banners, training covers, and report visuals that match your style, without waiting on a designer queue.

• Explainers and process visuals: Turn SOPs and workflows into clear diagrams or step-by-step visuals so policies land the first time.

• Internal comms that pop: Draft engaging graphics for HR updates, IT rollouts, facilities notices, culture programs, and town-hall decks.

• Quick variants for stakeholders: Generate multiple options (colorways, styles, crops) so approvals go quicker and meetings stay short.

• Short motion clips: Animate an image into a short video for internal comms, intranet callouts, or recruiting posts—handy when motion draws more attention. (docs.midjourney.com)

Key features your team will actually use

• Text to image that’s clear and consistent: Strong coherence and detail, with tools to keep style and character consistency across assets. In newer versions, Omni Reference replaces classic character reference for consistent characters in V7. (updates.midjourney.com)

• Image to video in a click: Start with any image and animate a 5‑second clip, then extend in 4‑second steps up to 21 seconds. Control motion (low/high), loops, and end frames. Video uses more GPU time than images, so plan usage. (docs.midjourney.com)

• Speed modes that fit the task: Use Fast/Turbo for time‑sensitive work or Relax to save budget (unlimited generations on eligible plans). (docs.midjourney.com)

• Works where you work: Generate in Discord DMs or private servers, or use the web Create page for a focused, non-Discord workspace. (docs.midjourney.com)

Plans, pricing, and what they mean for Back Office (United States; as of September 25, 2025)

• Tiers: Basic, Standard, Pro, and Mega. Monthly prices are $10 / $30 / $60 / $120 with ~20% off on annual billing. (docs.midjourney.com)

• Included Fast GPU time (per month): about 3.3h / 15h / 30h / 60h respectively. You can buy extra at $4/hr. (docs.midjourney.com)

• Unlimited “Relax” mode: Standard and up get unlimited image generations; Pro and Mega also get unlimited video in Relax (SD). (docs.midjourney.com)

• Concurrency (how much you can run at once):

• Images: up to 3 concurrent on Basic/Standard; up to 12 on Pro/Mega.

• Videos: up to 1 on Basic, 3 on Standard, 6 (Fast) or 3 (Relax) on Pro, and 12 (Fast) or 3 (Relax) on Mega. (docs.midjourney.com)

• Privacy feature (Stealth Mode): Available on Pro and Mega. Lets you keep creations hidden on the website; remember that jobs made in public Discord channels or public Rooms are still visible to people in those spaces. For full privacy, use DMs, a private server, or the web Create page with Stealth on. (docs.midjourney.com)

Ownership, usage rights, and compliance notes (for peace of mind)

• You own what you create (to the fullest extent allowed by law). If your company does over $1M/year in revenue, you must be on Pro or Mega to own your assets. Review your legal posture if you publish externally. (docs.midjourney.com)

• Privacy policy and data practices are documented and updated periodically (last updated June 2, 2025). Coordinate with Legal/IT if you handle sensitive material. (docs.midjourney.com)

• Industry context: Major studios (e.g., Disney and Universal) filed a copyright lawsuit against Midjourney in June 2025. Back Office teams should continue normal use, but confirm any public-facing use of branded characters or IP with Legal/Brand. (reuters.com)

Simple Back Office workflows that work

• Report or deck visuals

• Draft a one‑line prompt in your team’s tone, generate 4 options, then upscale the winner and apply style references for consistency. Save 30–60 minutes per slide where you’d normally search stock. (docs.midjourney.com)

• Policy rollouts and training

• Create clean icons and scenes that visualize the “do/don’t,” then animate a hero image into a short clip for the intranet or all‑hands reminder. Extend to 21s only if you truly need the extra time. (docs.midjourney.com)

• Templates your team can reuse

• Lock in a color palette and look using style references. Keep a shared prompt library so HR, Ops, and Finance can self‑serve without pinging Design every time. (docs.midjourney.com)

• Recurring characters (e.g., safety mascot)

• Use Character/Omni Reference to keep a mascot consistent across posters, emails, and signage. Adjust character weight when you change outfit or setting. (docs.midjourney.com)

Practical tips to keep things smooth

• Be specific, but short: State subject, purpose, tone, and brand cues. Let the AI handle the art jargon.

• Lock your style: Use style references so every asset feels like it came from the same brand kit. (docs.midjourney.com)

• Pick the right speed: Use Fast for time‑sensitive deliverables; switch to Relax for large batches or non‑urgent work. (docs.midjourney.com)

• Mind privacy: Turn on Stealth Mode if you don’t want creations discoverable on the website, and generate in DMs or a private server when confidentiality matters. (docs.midjourney.com)

Why Midjourney is a good fit for a solid Back Office structure

• Fewer bottlenecks: Teams ship visuals without queueing Design for every internal need.

• Faster approvals: Multiple clear options upfront reduce back‑and‑forth.

• Consistent look: Style controls make every slide, poster, and FAQ feel on‑brand.

• Predictable cost: Transparent tiers, unlimited Relax (on eligible plans), and extra GPU at a flat rate keep budgeting simple. (docs.midjourney.com)

Bottom line

• Midjourney helps Back Office teams communicate clearly, fast, and on brand. It’s simple to use, flexible when you need variants or motion, and structured enough (privacy, rights, plans) to fit into real company workflows and policies. (docs.midjourney.com)