What Plausible is (in plain English)

• Plausible is a privacy‑first, lightweight way to understand what’s happening on your website without spying on people. It runs without cookies, doesn’t collect personal data, and keeps your analytics hosted in the EU so you stay on the right side of GDPR, CCPA, and PECR. It’s built by an independent, open‑source team that makes money from subscriptions, not from your data. (plausible.io)

Why teams pick it (features you’ll actually use)

• A real‑time dashboard that’s clean and easy. You see the essentials in seconds—no custom reports to build. (plausible.io)

• Automatic scroll‑depth tracking (1–100%) out of the box. No tags, no tinkering, just insights on how far people read. You can even set scroll‑depth goals with no code. (plausible.io)

• AI traffic tracking to see visits coming from tools like ChatGPT, Perplexity, and more—useful now that AI assistants drive real traffic. (plausible.io)

• Codeless goals and revenue tracking for signups, file downloads, form completes, and ecommerce revenue. (plausible.io)

• Funnels to visualize journeys, spot drop‑offs, and fix conversion leaks across pages/domains. (plausible.io)

• SEO built‑in via Google Search Console data inside your dashboard so you can see queries, landing pages, and organic conversions in one place. (plausible.io)

• Campaign analysis with automatic UTM channel grouping and landing‑page breakdowns. (plausible.io)

• Team management and sharing with roles, shared links, and embedded dashboards; recent updates made team admin much easier. (plausible.io)

• Integrations: WordPress plugin, WooCommerce, Looker Studio connector, and a Stats API on higher tiers. You can also import your historical GA data. (plausible.io)

Privacy, compliance, and hosting (the boring stuff that really matters)

• Uses no cookies and no persistent identifiers, so you typically don’t need a consent banner just for analytics.

• Your analytics data is stored in the EU (Germany) on European‑owned infrastructure, encrypted, and processed under strict EU privacy laws.

• The product is open source (AGPL) and can be self‑hosted if you want full control. (plausible.io)

Built to be fast (and greener)

• The tracking script is tiny compared to GA, so pages load faster and you transfer less data. Less bloat means a small but real carbon footprint reduction at scale. (plausible.io)

Plans and pricing at a glance

• Pricing is based on traffic (monthly pageviews), with a 30‑day free trial and no credit card required.

• It starts at $9/month for up to 10,000 monthly pageviews. Higher tiers add things like Funnels, ecommerce revenue attribution, Custom Properties, the Stats API, and the Looker Studio connector. Site and team limits increase with each tier. (plausible.io)

Why this belongs in a solid Back Office

• Compliance and risk reduction: Cookieless, EU‑hosted analytics mean fewer headaches for legal and privacy reviews. It’s easy to document and pass audits. (plausible.io)

• Operational clarity: A one‑page, real‑time view gets marketing, product, and leadership aligned quickly—no analysts required to get the basics. (plausible.io)

• Cleaner data for decisions: No consent‑banner drop‑offs for analytics, automatic bot filtering, and durable tracking give your reports fewer blind spots. (plausible.io)

• Performance friendly: A light script helps your site stay snappy, which supports SEO, conversion rate, and customer experience KPIs the back office cares about. (plausible.io)

• Data governance options: You own the data, can export it, and even self‑host if policy requires it. That’s rare for analytics tools. (plausible.io)

Quick, low‑friction rollout

• Add the tiny script to your site (or use the WordPress plugin).

• Import past GA data so your reports have history from day one.

• Connect Search Console, define a few goals (signup, checkout, lead), and set up a basic funnel for the core journey.

• Invite your team, share a read‑only link with stakeholders, and schedule the weekly email/Slack reports to keep everyone aligned. (plausible.io)

A few honest fit notes

• If you need user‑level tracking, cross‑device stitching, or deep ad‑tech style profiling, Plausible intentionally doesn’t do that. It focuses on privacy‑respecting, aggregate insights. (plausible.io)

Bottom line

• Plausible gives you the must‑have web analytics—accurate traffic, conversions, funnels, SEO, and campaign performance—in a privacy‑compliant, fast, and simple package. It’s a practical pick for a mature back office that wants clarity without surveillance or tech overhead. (plausible.io)