What PostHog is (in plain English)

• PostHog is a “Product OS” built for product-minded engineers. It brings your customer data, analytics, experiments, replays, flags, surveys, error tracking, and a data warehouse into one place so teams can build, ship, and learn faster without juggling a dozen tools. (posthog.com)

• Under the hood, Product OS includes customer data infrastructure, analytics and data viz, product engineering tools, and AI helpers. It’s opinionated for speed but open so you can query data directly and automate anything. (posthog.com)

Why this matters to a solid Back Office

• Finance gets predictable control thanks to usage-based pricing with per‑product billing limits, plus large free tiers that cover most early and mid‑stage needs. This keeps burn in check as data grows. (posthog.com)

• Support and Success see session replays tied to user profiles and errors, so they can resolve tickets with context instead of guesswork. (posthog.com)

• Data & BI gain a built‑in data warehouse (ClickHouse‑powered) with SQL access, pipelines in and out, and the ability to join product behavior with CRM, billing, or support data. No brittle hand‑offs. (posthog.com)

• Engineering and Product can ship safely with feature flags and A/B tests, then measure impact with funnels, paths, and cohorts—all in the same place that captured the events. (posthog.com)

• Security and compliance teams benefit from SOC 2 Type II, GDPR‑ready, and HIPAA‑ready practices and transparent security documentation. (posthog.com)

What you get out of the box

• Customer data infrastructure

• Get data in via SDKs (web, server, mobile), warehouse sources (e.g., Snowflake/BigQuery/Redshift/Databricks), webhooks, and APIs. Send data out with realtime pipelines or batch exports. (posthog.com)

• 120+ sources and destinations and growing, so your product, growth, and finance tools stay in sync. (posthog.com)

• SQL editor and BI on top of a ClickHouse‑powered warehouse, so you can slice, join, and model right where the data lives. (posthog.com)

• Analytics

• Product analytics with autocapture for trends, funnels, retention, paths, and cohorts—no heavy upfront tagging. Web analytics is included for a simple “what’s happening on our site” view. (posthog.com)

• Custom SQL (HogQL) when you need exact answers that go beyond point‑and‑click charts. (posthog.com)

• Session replay

• Watch exact user sessions, including clicks, network performance, console logs, and mobile replays, to debug and build empathy. You can securely share or embed replays when needed. (posthog.com)

• Feature flags and experiments

• Roll out features gradually with flags (including multi‑variant) and run A/B tests that connect to analytics and replays for one coherent read on impact. (posthog.com)

• Error tracking

• Capture exceptions with stack traces, grouping, alerts, release tracking, and AI‑assisted debugging, linked to replays and analytics so you can see both the bug and the business impact. (posthog.com)

• Surveys

• Launch NPS, CSAT, churn, and custom surveys and analyze responses alongside usage data for a sharper customer picture. (posthog.com)

• AI and LLM analytics

• Track LLM conversations, tokens, cost, latency, and errors. Use PostHog’s AI wizard and platform tools to install quickly and power AI workflows. (posthog.com)

How PostHog plugs into your stack

• Integrations

• Import from or sync with tools like Stripe, Salesforce, HubSpot, Zendesk, plus warehouses and databases. Export enriched events to downstream tools to activate journeys or billing ops. (posthog.com)

• Frameworks and SDKs

• First‑class guides for Next.js, React, Svelte/SvelteKit, React Native, plus server SDKs (Node, Python, Ruby, Go, and more). Installation can be automated with an AI wizard to get up and running in minutes. (posthog.com)

Pricing that scales with you

• Usage‑based model with generous free tiers across products (for example, analytics events, session replays, feature flag requests, exceptions, survey responses, and LLM events all include monthly free allowances). You can set billing caps per product to avoid surprises. As usage grows, unit costs decrease. (posthog.com)

• This means finance can forecast by volume, not seats, and ops can keep the tool footprint small while the product scales.

Security, privacy, and transparency

• SOC 2 Type II certified, with a published security posture and clear policies. GDPR‑ready and HIPAA‑ready practices are part of the baseline. (posthog.com)

• Transparent by default culture and public handbook/documentation keep roadmaps, decisions, and trade‑offs visible—a healthy signal for long‑term vendor trust. (posthog.com)

Where PostHog fits in your Back Office

• Single source of truth for product behavior, support context, and revenue signals, so your dashboards and ops automations don’t fight each other.

• Close the loop from incident to insight to rollout: see an error, watch the replay, ship a fix behind a flag, run an experiment, and measure conversion uplift—all without switching platforms.

• Better governance with less sprawl: one stack for capture, storage, visualization, and activation means fewer contracts, fewer integrations to babysit, and a clearer audit trail.

Quick start for teams

• Add PostHog to your web or mobile app using the Next.js/React/Svelte/React Native guides (or the AI wizard to automate setup). Turn on autocapture and session replay first, then layer in flags, experiments, and surveys as you ship. (posthog.com)

• Connect your CRM, billing, support, and warehouse to enrich your customer view and power alerts or workflows. Start with the free tiers, set billing limits, and expand as impact becomes clear. (posthog.com)

Bottom line

• If you want a lean, engineer‑friendly backbone for your Back Office that covers analytics, quality, insights, and activation—while staying cost‑effective at scale—PostHog is built to do exactly that.