What Prowly is (in plain English)

Prowly is an all‑in‑one PR workspace that helps you find the right journalists, send better pitches, monitor coverage across channels, and prove results with clean reports. It’s used by in‑house teams, agencies, and small businesses and is trusted by big names like ASUS, Johnson & Johnson, LG, and UNICEF. You can try it with a free 7‑day trial (no credit card). (prowly.com)

What you can do with it

• • Find the right media contacts fast. Search a global media database of 1,000,000+ journalists and outlets, with smart filters and AI suggestions to refine your lists. (prowly.com)

• • Monitor mentions everywhere. Track coverage online and offline (including web, print, broadcast, and radio) with alerts and filters so you only see what matters. (prowly.com)

• • Manage relationships in a PR‑ready CRM. Keep notes, conversation histories, tags, reminders, and team comments in one place, so your outreach is organized and nothing slips. (prowly.com)

• • Pitch with confidence. Send personalized emails with high deliverability and follow‑up sequences, then watch engagement analytics to learn what works. (prowly.com)

• • Create press releases and publish a newsroom. Build branded releases with multimedia and host them in a polished newsroom that you can put on your own domain or subdomain (with SEO settings baked in). (prowly.com)

• • Report results that leadership actually understands. Build interactive PR reports with charts and coverage highlights so stakeholders see impact, not just links. (prowly.com)

• • Lean on built‑in AI. Use the AI Assistant for story angles, press‑release drafting, and quick coverage summaries to speed up the busywork. (prowly.com)

• • Target smarter with audience data. Get Audience Insights powered by Semrush to judge outlet reach and relevance before you pitch. (prowly.com)

Why this matters for a strong Back Office

• • One source of truth for media data. Centralize contacts, comms history, lists, and coverage so your PR records are consistent, searchable, and handover‑proof. (prowly.com)

• • Standardized workflows. From list‑building to pitching to reporting, you’re running a repeatable process that scales across brands or business units. (prowly.com)

• • Compliance and data care. Built‑in GDPR compliance and data ownership controls support responsible handling of contacts and comms. (prowly.com)

• • Executive‑ready reporting. Clear, interactive coverage reports make it easy to brief leadership and align PR with business outcomes. (prowly.com)

• • Cross‑team visibility. Shared inbox context, notes, and comments reduce silos and keep everyone on the same page when people change roles or agencies change hands. (prowly.com)

• • Time and cost control. Replacing multiple tools (databases, monitoring, newsroom hosting, reporting) with one platform cuts subscriptions and admin overhead. (prowly.com)

Who it’s for

• • In‑house PR teams that need a clean, central setup for brand news, media lists, and executive reporting.

• • PR agencies managing multiple clients and newsrooms from one dashboard.

• • Small businesses that want a simple, powerful way to get coverage without a heavy tech stack. (prowly.com)

Standout details you’ll care about

• • Real client logos. Trusted by brands like ASUS, Johnson & Johnson, LG, UNICEF and more. (prowly.com)

• • Monitoring now spans broadcast. A partnership with TVEyes expanded monitoring to TV and radio, so your coverage picture is complete. (journal.prowly.com)

• • Part of the Semrush family. Prowly was acquired by Semrush in 2020, which powers its audience and traffic insights. (journal.prowly.com)

• • Custom‑domain newsroom and SEO. Point your newsroom to a brand subdomain and tweak SEO settings for maximum discoverability. (help.prowly.com)

• • Used globally. Over 7,000 customers in 70+ countries rely on Prowly for media relations. (journal.prowly.com)

Quick, balanced take

• • What you’ll love: The breadth (database + pitching + monitoring + newsroom + reports), the easy UI, and data‑backed targeting via Semrush. It’s a solid “one login” PR stack. (prowly.com)

• • What to watch: Advanced features like social listening and deeper reporting live on higher‑tier plans; align the plan with your actual workflow so you’re paying for what you use. (prowly.com)

Trial and plan snapshot

• • Start with a free 7‑day trial to test the full workflow. Plans are transparent with annual discounts and tiers designed for small teams up to larger setups (e.g., access to social listening, PR reports, and follow‑up sequences on higher plans). (prowly.com)

Bottom line

If you want to run PR like a modern Back Office function—organized, measurable, and compliant—Prowly gives you the tools, data, and structure to do it without juggling five different platforms. It keeps everyday PR work simple while giving leadership the visibility and proof they expect. (prowly.com)