Video Brand Essentials

What do you get?

A complete, sales-focused video branding system that makes your business instantly recognizable across every channel and accelerates content production from day one. Built as a Figma-native brand system with motion-ready styles, it delivers both strategic clarity and execution speed.

• Research-backed brand system in Figma: typography, color, spacing, components, tokens, and an extensible UI kit—plus source files and export presets for frictionless collaboration.

• Motion design language: intro/outro animations, logo stings, lower-thirds, title cards, transitions, animated backgrounds, and call-to-action frames designed for short- and long-form.

• Editor-ready templates: reusable packages for your preferred tools (e.g., Premiere Pro, Final Cut, CapCut, or Canva) to standardize production and reduce editing time.

• Messaging and scripting frameworks: brand voice guide, content pillars, repeatable video outlines (hook–value–proof–CTA), and on-screen caption patterns.

• Thumbnail and cover system: scroll-stopping layouts mapped to platforms (YouTube, LinkedIn, Instagram, TikTok) to lift CTR and watch starts.

• Distribution kit: posting checklist, cross-posting variants, metadata and tagging standards, and an optional automation blueprint to schedule and ship consistently.

• Guidelines and training: visual/motion brand book, usage do’s/don’ts, and a practical runbook for your team to scale output with quality.

• ; executed within the IMPACT track for projects and ongoing improvement.

Why does it matter?

• Increases sales by turning every video into a consistent, trust-building touchpoint—improving recall, click-through, and conversion.

• Speeds production with templates, tokens, and repeatable scripts—so you publish more often without sacrificing quality.

• Elevates perceived value: premium motion standards signal credibility, reducing buyer risk and shortening sales cycles.

• Improves channel performance with platform-specific variants (format, pacing, captions, thumbnails) aligned to how audiences consume.

• Reduces costs by eliminating design drift and rework; one source of truth powers brand-safe content at scale.

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What do you need to bring?

• Core brand inputs: your existing logo/assets (if any), current colors/typography, and recent marketing materials.

• Audience and offer clarity: target segments, value propositions, and the one primary CTA you want viewers to take.

• Channel priorities: where you publish now (and plan to), plus access to those accounts for setup where needed.

• Content samples: 3–5 videos you like (yours or others) to calibrate style, pace, and tone.

• Tooling preferences: your editing stack and collaboration tools so templates integrate smoothly into your workflow.

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Outcome: a cohesive, motion-first brand foundation that makes every video easier to produce, unmistakably yours, and measurably better at driving revenue—plus the playbooks and templates to keep shipping and selling.