Website Visibility Optimization

### Scope of Services

- Focused Definition Session (30 min) with AI‑assisted insights, documented decisions, next steps, and owners in a shared Microsoft Teams workspace.

- End‑to‑end search visibility build: technical and on‑page SEO audit; recommended fixes (indexation, speed, internal links, metadata); content strategy and briefs; tracking setup; quality link acquisition. Optional Framer setup for fast, SEO‑ready pages.

- GenAI and Local SEO activation (up to 10 pages): rich schema, intent‑aligned copy/structures for AI Overviews; Google Business Profile optimization, citations, and local backlinks.

- Measurement and improvement: baseline, rank/traffic tracking, conversion goals, and iterative sprints. Delivery by a single accountable expert. Specific deliverables, timelines, and fees are set in the Order Form/SOW.

### Client Responsibilities

- Provide timely access to CMS, hosting, analytics, Search Console, Google Business Profile, Framer, and relevant systems; designate an approver; supply accurate, lawful content and brand assets; maintain current backups.

- Ensure legal compliance of content/claims (especially regulated industries) and implement required privacy/cookie notices for tracking.

### Delivery, Revisions, and Changes

- Schedules are estimates and depend on timely client access/approvals. Each deliverable includes up to two revision rounds to refine scope; new features/strategy or page expansions are out of scope.

- If client feedback is not provided within the agreed schedule, deliverables may be deemed accepted. Scope changes require a written change order and may affect fees and timelines.

### Fees and Payment

- Fees, billing cadence, and taxes are per the Order Form. Third‑party costs (e.g., Framer licenses, hosting, paid tools, sponsored placements, directories) are pass‑through. Late or non‑payment may suspend work.

### Acceptance and Handover

- On acceptance, we provide agreed files/artifacts and reasonable handover notes. Shared workspaces may be deactivated after project close; client should export/retain records needed for operations.

### SEO, Links, and Performance Disclaimers

- We do not guarantee rankings, traffic, inclusion in AI Overviews/Maps, featured snippets, or specific timelines. Search engines, AI systems, and platforms may change algorithms, enforce penalties, or remove listings at any time.

- Link acquisition follows ethical, white‑hat practices; no PBNs, spam, or undisclosed paid links. Placements and their permanence are outside our control.

### IP and Content

- Client retains ownership of its preexisting materials. Upon full payment, client owns custom deliverables created specifically for the client, excluding our background IP, methods, templates, and third‑party materials, which are licensed as needed.

- Framer and other third‑party tools are subject to their own licenses/terms. We grant a non‑exclusive, perpetual license to our background IP solely to use the deliverables.

### AI Use

- We may use generative AI to draft ideas/copy/markup. We perform reasonable review, but client is the publisher of record and must verify accuracy, originality, and compliance.

### Data, Privacy, and Security

- Each party will protect Confidential Information and comply with applicable data laws. For tracking, client is the controller; we are a processor acting on instructions. Client is responsible for consent mechanisms. We use reasonable security; no liability for outages or data loss beyond direct causation by our negligence.

### Warranties and Liability

- Services are provided with reasonable skill and care; otherwise “as is.” No implied warranties of results. Maximum aggregate liability is limited to fees paid for the impacted services in the three months preceding the claim. No indirect, consequential, lost profit, or punitive damages.

### Indemnities

- Client indemnifies us against claims arising from client content, unlawful directives, or misuse. We indemnify client for third‑party IP claims alleging our deliverables (excluding client materials/third‑party components) infringe; remedies may include modify, replace, or refund unused fees.

### Term, Termination, and Refunds

- Either party may terminate for cause if the other materially breaches and fails to cure; for convenience as stated in the Order Form. Client owes fees for work performed and committed third‑party costs; completed services are non‑refundable.

### Subcontracting and Publicity

- We may use vetted subcontractors while remaining responsible. Unless you opt out in writing, we may list your name/logo and non‑confidential results for portfolio/marketing.

### General

- Independent contractors; no exclusivity. Assignment with consent (not unreasonably withheld), except to an affiliate or in a reorganization. Severability, waiver, and entire agreement apply. Governing law and venue are as stated in the Order Form, or if not stated, the courts of our principal place of business. Notices must be in writing.