Bonjoro, in plain English

Bonjoro helps you send short, personal videos to leads and customers so your messages actually get noticed. Think of it as a friendly face in the inbox that builds trust, speeds up replies, and nudges people to take action with clear, clickable next steps. You can record on desktop or mobile, send one-to-one or to a group, and guide viewers with branded templates and strong CTAs. Videos land directly in the recipient’s email inbox, and you can automate when they go out by connecting Bonjoro to your CRM and marketing tools. (bonjoro.com)

Why this matters for your Back Office

• Human follow‑through at scale. Sales, CX, and Ops can plug Bonjoro into key moments (new signup, purchase, renewal, NPS trigger) so no important touchpoint slips through the cracks. The tool creates send tasks automatically from your systems and tracks outcomes. (help.bonjoro.com)

• Operational consistency. Use templates, CTAs, and simple workflows so teams deliver the same quality of outreach every time—less ad‑hoc emailing, more repeatable processes. (bonjoro.com)

• Measurable impact. Bonjoro tracks opens, watches, and clicks, so Ops can report on throughput and results, not just activity. Customers typically see higher reply and conversion rates vs. plain text emails. (bonjoro.com)

• Keeps the brand human. Bonjoro is built around real people sending authentic videos (they’re explicit about this). That aligns with a back office that values genuine relationships over faceless automation. (bonjoro.com)

What you can actually do

• Record anywhere. Capture a quick video from your laptop, phone, or even via a Chrome screen recorder when a walkthrough is faster than typing. You can also upload pre‑recorded clips when it makes sense. (bonjoro.com)

• Send one‑to‑one or one‑to‑many. Personalize for a single contact or send a group video for announcements and campaigns, with higher tiers enabling “one‑to‑many” sending. (bonjoro.com)

• Drive next steps. Add buttons/CTAs (book a call, start a trial, complete a form), and keep your brand front and center with logos, colors, and custom video pages. (bonjoro.com)

• See what works. Get notified when emails are opened and videos are watched so reps can follow up at the perfect moment. (bonjoro.com)

How it fits with your tools

• Direct integrations. Connect Bonjoro to platforms like HubSpot, ActiveCampaign, Mailchimp, Shopify, ConvertKit, Intercom, Keap and more, with events from those tools creating Bonjoro send tasks automatically. (help.bonjoro.com)

• Zapier for everything else. If you don’t see a native app, Zapier covers hundreds more CRMs, ecommerce, and support tools so you can trigger videos from almost any business event. (zapier.com)

• Mobile apps. On‑the‑go recording and tracking via iOS (and Android availability noted by Bonjoro). Handy for field teams and busy founders. (apps.apple.com)

Built‑in Testimonial engine

• Collect. Send a friendly link that prompts customers to record a quick video or write text feedback.

• Manage. Centralize responses, tag and sort them, and even bring in testimonials you gathered elsewhere.

• Publish. Drop a Wall of Love or slider onto your site with one click; higher tiers add more embeds and branding options. This is gold for social proof without extra tooling. (bonjoro.com)

Results you can expect

• Teams often see significantly more replies and clicks, with Bonjoro citing up to 3× higher response and conversion versus standard emails. In day‑to‑day ops, that means fewer follow‑up loops, faster handoffs, and cleaner pipeline movement. (bonjoro.com)

Pricing at a glance

• There’s a free plan to get started for video messaging, and paid tiers unlock extras like custom branding, more templates, and one‑to‑many sending. The separate Testimonials product also has a free tier with generous limits and paid plans for more volume, embeds, and domains. (Plan names, limits, and prices change over time—verify current details when you’re ready to roll out.) (bonjoro.com)

A simple rollout plan for Ops

• Pick your moments. Start with 3 triggers: new signup, first purchase, and renewal/churn‑risk.

• Template them. Create one short script and one CTA per moment (e.g., “Book onboarding,” “Watch quick setup,” “Tell us how we did”).

• Wire it up. Connect your CRM/ESP, map fields, and build the workflow so tasks auto‑create.

• Pilot + measure. Have 2–3 senders test for two weeks. Track opens, watches, CTA clicks, and downstream conversions.

• Scale. Add team training, set SLAs for response times, and expand to support and success use cases.

Where it shines

• Ecommerce thank‑yous and post‑purchase nudges.

• Coaching/education intros, check‑ins, and progress wins.

• Non‑profits donor welcome and impact updates.

• B2B SaaS high‑intent lead follow‑ups and onboarding clips. (bonjoro.com)

Things to know

• Deliverability and limits on the free tier and entry plans can vary; double‑check current plan caps and features before scaling a team‑wide rollout.

• Process beats personality. Results improve when messages are short, timely, and tied to a single CTA—build this into your SOPs.

• Privacy/consent. For testimonials, use the built‑in consent prompts so your social proof stays compliant and organized. (help.bonjoro.com)

Bottom line

Bonjoro brings a human touch to your back office without breaking your systems. It plugs into your stack, triggers at the right moments, keeps quality consistent with templates, and proves its value with clear engagement metrics—all while reinforcing an authentic brand voice instead of more robotic automation. (bonjoro.com)