Spotify for Creators, in plain English

• Spotify for Creators is your all‑in‑one place to make, host, and grow a podcast—audio or video. You get free hosting, distribute everywhere, solid analytics, and easy tools to engage listeners and earn money. (creators.spotify.com)

• It now centers around the Spotify Partner Program, which lets eligible creators earn through ad revenue sharing and new audience‑driven payouts for Premium video views. Think fewer moving parts and more predictable revenue. (newsroom.spotify.com)

• You also get growth and engagement features built in: comments with moderation controls, Q&A and polls, and new short clips to promote episodes right inside Spotify. (newsroom.spotify.com)

What you can do day‑to‑day

• Host and distribute: Upload audio or video once, then push to Spotify and other major apps without juggling multiple dashboards. (creators.spotify.com)

• Monetize:

• Join the Partner Program for ad revenue share on and off Spotify, plus Premium video payouts in supported markets. (newsroom.spotify.com)

• Add Podcast Subscriptions or connect Patreon/Substack so paid episodes land in Spotify for your members. (creators.spotify.com)

• Grow:

• Post 90‑second vertical clips that appear across Spotify’s feeds to drive full‑episode plays. (newsroom.spotify.com)

• Enable comments (with auto‑moderation and language support) and run Q&A/polls to spark conversation. (creators.spotify.com)

• Customize:

• Set a “Best place to start” episode, Host Recommendations, and custom video thumbnails per episode to tighten your brand. (creators.spotify.com)

• Use automatic transcripts, chapters, guests and topics to improve discovery and accessibility—then edit as needed. (creators.spotify.com)

Why this matters for your Back Office

• Fewer vendors, cleaner workflows: Hosting, distribution, growth, and monetization live in one stack, which reduces tool sprawl and speeds approvals. (creators.spotify.com)

• Clear revenue operations: The Partner Program standardizes ad share and Premium video payouts, so finance can forecast better and reconcile faster. (newsroom.spotify.com)

• Governance and brand control: Comment controls, transcripts, and episode‑level settings help your team manage risk and keep the show page on‑brand. (creators.spotify.com)

• Actionable reporting: Audience, impression, and retention analytics give marketing and content teams a shared source of truth for planning. (creators.spotify.com)

Enterprise option: Megaphone (for bigger publishers and networks)

• Ad ops at scale: Dynamic ad insertion, Smart Ad Locations for back catalog, visualized inventory, and bulk episode management make trafficking and yield optimization straightforward. (support.megaphone.fm)

• Campaign and promo tooling: Build campaigns and orders, run clickable promos with conversion reporting, and track cross‑promotions with attribution. (support.megaphone.fm)

• Team roles and access: Granular roles across org, network, show, and ad‑ops/billing levels fit real org charts and audit needs. Spotify Login with MFA streamlines secure access across creator tools. (support.megaphone.fm)

• Ad marketplace and brand safety: Plug into Spotify’s ad tech (Audience Network, programmatic/PMP pathways) with topic controls and brand‑safety standards for advertisers. Finance and sales get unified reporting and clearer pipelines. (ads.spotify.com)

• Broadcast‑to‑podcast: Turn radio content into podcasts and monetize it through Megaphone—handy for large media groups standardizing workflows. (newsroom.spotify.com)

Video podcasts are now a core growth lever

• Spotify has leaned hard into video: users can watch uninterrupted video episodes as Premium subscribers, creators get audience‑driven payouts, and the platform added chapters, comments, scrubbing and more to the viewing experience. (newsroom.spotify.com)

• Scale and momentum: as of November 2025, the Partner Program continues to expand internationally, and video viewing on Spotify has surged—with a rapidly growing catalog and user base engaging with video podcasts. (newsroom.spotify.com)

Monetization and eligibility (as of November 15, 2025)

• Partner Program markets: Launched January 2, 2025 in the U.S., U.K., Canada, and Australia; expanded across Europe in April 2025; further expanded to the Nordics in November 2025. Premium video payouts start where available and continue rolling out. (newsroom.spotify.com)

• Eligibility highlights (for shows hosted with Spotify for Creators):

• 10,000 streamed hours on Spotify in the last 30 days.

• 2,000 unique Spotify listeners in the last 30 days.

• 12+ published episodes. (creators.spotify.com)

• Subscriptions: Offer paid episodes inside Spotify or connect external memberships so your back office can keep one subscriber ledger and one delivery path. (creators.spotify.com)

How this strengthens your Back Office in practice

• Standard operating model: One publishing calendar, one monetization framework, and clear role‑based permissions reduce errors and handoffs. Result: fewer tickets, faster turnarounds. (support.megaphone.fm)

• Reliable data flow: Centralized analytics (Creators + Megaphone) give content, marketing, and finance a common dataset for green‑lighting episodes, pricing inventory, and closing the books. Result: tighter planning and cleaner reconciliations. (creators.spotify.com)

• Risk management built in: Comment moderation, brand‑safety controls, and MFA access support compliance and advertiser trust without adding extra tools. Result: less overhead, more control. (creators.spotify.com)

Bottom line

• Spotify for Creators combines creation, growth, and monetization in one place, and Megaphone adds the enterprise‑grade ad‑ops layer. Together, they give you a creator‑friendly front end and a back‑office‑ready backbone that scales with your shows and your team. (creators.spotify.com)